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Detailed sketches of intricate jewelry designs with a pen in focus, showcasing artistry in jewelry creation.

About Masterpiece Jewelers

Family-Owned. Locally Loved. Over 30 Years of Sparkle in Daytona Beach.

The Heart of Masterpiece, Tracy & Stacy

For almost three decades, sisters Tracy Jordan and Stacy have been at the heart of Masterpiece Jewelers—a place where custom craftsmanship meets genuine care. Established in 1994, the store began as a family venture with their late mother, Miller, a trained artist and lifelong entrepreneur, and Tracy’s husband, Henry Jordan, a master jeweler with over 35 years of bench experience who now serves as jeweler emeritus.

Both graduates—Tracy from Florida State University and Stacy from Stetson University’s School of Business—combined their education, natural love of jewelry, and family entrepreneurial spirit to build a jewelry store rooted in expertise, trust, and warmth.

Tracy and Stacy holding an award for

A Lifelong Passion for Jewelry

Their love for gems started early—Stacy has adored jewelry since she was just four years old, while Tracy’s fascination with rocks and minerals inspired family vacations out West. Today, they remain lifetime learners, always exploring the latest in jewelry trends, technology, and design. Whether it’s an award-winning custom engagement ring or a handpicked estate piece, their passion shines through in every creation.

Tracy smiling at the camera while a computer with a 3D rendered engagement ring shows on the monitor.

What Makes Us Different

Masterpiece Jewelers isn’t just another jewelry store. Clients describe visiting as “like going to Disney World”—and that’s exactly the kind of magical, memorable experience Tracy and Stacy aim to deliver. The store blends the best of classic fine jewelry with one-of-a-kind designs, including an ever-changing estate jewelry showcase updated weekly with hand-selected treasures from around the world.

Their custom design process is especially beloved. Whether starting from scratch, redesigning heirlooms, or creating a piece from multiple items, the sisters work one-on-one with clients in their state-of-the-art jewelry design studio—even offering virtual design sessions via Zoom. Pieces are created using 100% recycled precious metals, with options for resin models before final production.

Stacy smiling at the camera while a collage of jewelry pieces and diamonds sits behind her on a computer monitor.

Deep Roots in the Daytona Beach Community

Daytona Beach isn’t just where the store is—it’s home. Tracy and Stacy grew up here, attended Spruce Creek High School, and have built a lifetime of friendships, connections, and memories in the Halifax community.

For the past decade, they’ve hosted free wine and cheese fundraising events for local charities right in the store. They also offer free jewelry evaluation appointments—a vital service that has helped countless people avoid accidentally selling or donating valuable family heirlooms. One client discovered her mother’s missing diamond earrings during such a session, saving them from being lost forever.

Masterpiece Jewelers storefront in Daytona Beach, showcasing fine jewelry and a neon sign.

Our Favorite Part of the Job

For Tracy and Stacy, the most rewarding part of being jewelers is the connection with people and the sentiment behind each piece. They’ve shared in their customers’ joy, nostalgia, and sometimes tears—celebrating milestones and preserving memories through jewelry. Whether designing something brand new or helping a client rediscover the beauty in a family piece, every day is an opportunity to create something meaningful.

Inside of the Masterpiece Jewelers showroom, full of people that Tracy and Stacy are helping.

What Our Customers Say...

Come Visit Us

At Masterpiece Jewelers, you’re not just a customer—you’re part of the family. Step inside and you’ll find a warm welcome, friendly faces, and jewelry you won’t see anywhere else.

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Our Location
1500 Beville Rd
Suite #404-2
Daytona Beach, FL 32114
(386) 252-0010
Store Information
Our Hours
Mon-Fri:Monday - Friday:
10:00am - 5:30pm
Saturday:
10:00am - 4:00pm
Sunday:
Closed
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