Check out our Wednesday Facebook Live every Wednesday at 7PM EST! Call/text us for more info, or if you want list of the product page!
About Masterpiece Jewelers
Family-Owned. Locally Loved. Over 30 Years of Sparkle in Daytona Beach.
The Heart of Masterpiece, Tracy & Stacy
For almost three decades, sisters Tracy Jordan and Stacy have been at the heart of Masterpiece Jewelers—a place where custom craftsmanship meets genuine care. Established in 1994, the store began as a family venture with their late mother, Miller, a trained artist and lifelong entrepreneur, and Tracy’s husband, Henry Jordan, a master jeweler with over 35 years of bench experience who now serves as jeweler emeritus.
Both graduates—Tracy from Florida State University and Stacy from Stetson University’s School of Business—combined their education, natural love of jewelry, and family entrepreneurial spirit to build a jewelry store rooted in expertise, trust, and warmth.
A Lifelong Passion for Jewelry
Their love for gems started early—Stacy has adored jewelry since she was just four years old, while Tracy’s fascination with rocks and minerals inspired family vacations out West. Today, they remain lifetime learners, always exploring the latest in jewelry trends, technology, and design. Whether it’s an award-winning custom engagement ring or a handpicked estate piece, their passion shines through in every creation.
What Makes Us Different
Masterpiece Jewelers isn’t just another jewelry store. Clients describe visiting as “like going to Disney World”—and that’s exactly the kind of magical, memorable experience Tracy and Stacy aim to deliver. The store blends the best of classic fine jewelry with one-of-a-kind designs, including an ever-changing estate jewelry showcase updated weekly with hand-selected treasures from around the world.
Their custom design process is especially beloved. Whether starting from scratch, redesigning heirlooms, or creating a piece from multiple items, the sisters work one-on-one with clients in their state-of-the-art jewelry design studio—even offering virtual design sessions via Zoom. Pieces are created using 100% recycled precious metals, with options for resin models before final production.
Deep Roots in the Daytona Beach Community
Daytona Beach isn’t just where the store is—it’s home. Tracy and Stacy grew up here, attended Spruce Creek High School, and have built a lifetime of friendships, connections, and memories in the Halifax community.
For the past decade, they’ve hosted free wine and cheese fundraising events for local charities right in the store. They also offer free jewelry evaluation appointments—a vital service that has helped countless people avoid accidentally selling or donating valuable family heirlooms. One client discovered her mother’s missing diamond earrings during such a session, saving them from being lost forever.
Our Favorite Part of the Job
For Tracy and Stacy, the most rewarding part of being jewelers is the connection with people and the sentiment behind each piece. They’ve shared in their customers’ joy, nostalgia, and sometimes tears—celebrating milestones and preserving memories through jewelry. Whether designing something brand new or helping a client rediscover the beauty in a family piece, every day is an opportunity to create something meaningful.
What Our Customers Say...
Come Visit Us
At Masterpiece Jewelers, you’re not just a customer—you’re part of the family. Step inside and you’ll find a warm welcome, friendly faces, and jewelry you won’t see anywhere else.
